SELECTING THE APPROPRIATE PROMO APPROACH: COST-PER-INSTALL VS. LEAD ACQUISITION COST VS. COST-PER-THOUSAND IMPRESSIONS VS. CPV

Deciding between a advertising structure works best your campaigns can be complex. CPI focuses with rewarding marketers for each new install, ideal when boosting app visibility. CPL incentivizes acquiring – a great selection for businesses seeking actionable conversions. CPM, priced per thousand